Maybe it has been a little while since I’ve travelled up this stretch of Parramatta Road, or maybe it happened suddenly, but now there’s a great gap between Pyrmont Bridge Road and Mallett Street, where a whole block of buildings have been demolished. The light is the first thing I notice, how the demolition has opened the streetscape to the sky. I try to remember what had been there. A golf store, that’s right (and before that, a building supplies store distinguished by a window display that included a mannequin on a toilet) and a 1930s bank building with a brick and sandstone facade, a gym, then a row of former warehouses that had been repurposed as furniture stores. It was a bleak stretch: the other side of the road more favoured by pedestrians, with its slightly more appealing businesses – a toy store, vacuum cleaner store, and school with a row of jacaranda trees along the fenceline.
There’s no signage – apart from advertising – on the hoardings that seal off the block, but soon perhaps it will come, extolling the benefits of the Westconnex M4-M5 link tunnel, for which this land has been cleared. This will be a tunnelling site, from where the drilling machinery bore in to create the tunnel that will undercut Parramatta Road Creek on a path between Haberfield and St Peters. On the Westconnex website, a progress bar announces the works for the overall scheme to be now 47% complete. When I click on the “connecting communities” icon, a message comes up: “You are not authorized to access this page”. The benefits to communities may be concealed but other information is more easily accessed. I find out that the start of this year local residents had the opportunity to vote on the preferred colour of the hundred-metre-long construction shed that is to be built here to mask the drilling operations: mangrove, ironstone, or shale grey?
For now, the site is still being cleared, the remains of the buildings and their utility lines still in the process of being removed. The shed of mangrove/ironstone/shale grey corrugated iron is yet to be constructed. As I look across this newly opened stretch of land, I notice there are a few remaining buildings, a small cluster at the narrow end of the block. The wall at the edge of them has a sliced-cake look, and reveals a vertical strip of ghost signs: CASHDOWN, then below, Brown and Dobinson, with the note they have “removed to 145 Australia Street Camperdown”, and below it the tail end of a logo, interrupted by a doorway: “-oid”. Whatever it is, it is “Perfect”, the one full word to remain on this section of the wall.
I stand by the gate, looking up at the sign, trying to decode it, as the works go on inside: digging and churning, clods of earth and splinters of building rubble being chewed by yellow excavators. It would be useful if they could remove a few more bricks from the wall to resolve anothe letter of “oid”, but I don’t try my luck with the asking the man at the gate, who has already shifted the blue mesh that covers the wire so I can take a photo through the fence.
Later I get to sleuthing, find out that Cashdown was the C. Ashdown Carriage Company, that in 1913 it manufactured items such as Buggies, Phaetons, Buckboards, Sulkies, with or without Rubber Tyres, to suit pony or horse.
I feel as if I, too, am “under the paint” as I work to solve the puzzle, inside a network of details. On the way home I go past the building on Australia Street to where the motor garage Brown and Dobinson removed in the 1930s, though it reveals to me no further information. I take the fragments of the words “oid” and “ouer” and they rattle around in my head like an unsatisfying Scrabble hand. But then, like Cashdown became C. Ashdown, I realise “ouer” is probably “quer”, and I guess that “quer” is probably “lacquer”, which means “oid” is possibly an automotive paint.
A chain of associations stretches out, across time, and the city and its transport technologies. C. Ashdown closed in 1919, as the automotive era was about to begin, giving way to the motor garages, petrol station and car dealerships that are still a large part of Parramatta Road’s landscape, as much as it is reshaped, on and under the surface. A hundred years on cars dominate this landscape, and will continue to do so into the future, as the land is carved up to accommodate them. A sign such as this one is a chance to slice a few layers back through the recent past, to consider how much, and how little, has changed.
(update: I worked it out with the help of my fellow sleuth David Lever: the sign is advertising, as I suspected, an enamel automotive paint called “Lusteroid“… though now the sign has lost its lustre…)