One day around 2002 I was at Central station and, as I walked down the stairs from one of the platforms to the concourse below, I noticed that a panel above the stairwell had been removed, exposing the wall and the wiring, and an advertisement from decades before. Four faces grinning with big, wide-mouthed smiles, with their hands upheld in gestures of abandon, broadcasted a message in two speech bubbles: ‘Come on Along. We’re a Billion Dollars Strong’. I had my camera with me – a 35mm film camera in those days – and made sure to take a photo before it was covered over again.
There was something unsettling about the fact these faces had been lurking behind the wall for so long. Perhaps it was just the spooky effect of the blacked-out teeth, the holes punched through for the wires, and the vigour of their optimism, now obsolete. Come along – to where? On what journey had they been taking their billion dollars?
Soon after, once the work was completed, the ad was again hidden again behind a panel. For a while I thought about them underneath it, and then from time to time something would set off the slogan in my head or the image of the ad would come back up in my memory, as I’d done some writing about it at the time in a zine, accompanied by the photograph I had taken.
I’d wondered what the ad had been for, and some years later found the answer when I was looking through a box of photographs of 1970s and 80s buses at a secondhand store. Back then in the pre-digital era of photography some of the only people regularly taking photos of city streets were bus enthusiasts, and their photographs can sometimes inadvertently contain useful urban historical details.
NSW Permanent Building Society had been a large home loan and insurance firm that, in the 1980s, changed to become the Advance Bank, which then later merged with St George. This ad campaign predated these changes: on the back of the bus photograph was the date, March 1979. Anyone watching commercial television in that year would have seen these characters in action to the tune of ‘Alexander’s Ragtime Band’, which had been reworded with a financial-institution twist.
At the end of my zine story about the uncovered Central station ad in 2002 I had written how behind the new, fresh wall built in front of it, the ad would remain there, message hidden, until the next time that part of the station was refurbished.
It was as if I knew I would see it again.
Almost twenty years later works for the Sydney Metro at Central Station have required the removal of certain ceiling panels above the stairwells.
Now when I saw them I felt as if some old friends had reappeared, somewhat worse for wear, still wearing the same outfits and with the same expressions as they had farewelled me with almost 20 years before. Despite the pipes and the wires and all their years in hiding, their invitation remains.
Later I compared the photographs, one taken in 2002, the other that afternoon, wondering if it was indeed the same ad I had seen all those years ago. I had remembered it being at the other end of the station, but eighteen years is a long interval to remember the exact location of a hidden sign. But in my earlier photo, when I examined the holes punched for the wires, and the peeled off section of the woman’s face underneath the claim about the billion dollars, they did indeed seem to be different versions of the same ad. The other one is still hidden, for now. Keep an eye out when in Central station: they could be just there, behind any wall.
Thanks to Demetrius Romeo for alerting me to their reappearance.
Maybe it has been a little while since I’ve travelled up this stretch of Parramatta Road, or maybe it happened suddenly, but now there’s a great gap between Pyrmont Bridge Road and Mallett Street, where a whole block of buildings have been demolished. The light is the first thing I notice, how the demolition has opened the streetscape to the sky. I try to remember what had been there. A golf store, that’s right (and before that, a building supplies store distinguished by a window display that included a mannequin on a toilet) and a 1930s bank building with a brick and sandstone facade, a gym, then a row of former warehouses that had been repurposed as furniture stores. It was a bleak stretch: the other side of the road more favoured by pedestrians, with its slightly more appealing businesses – a toy store, vacuum cleaner store, and school with a row of jacaranda trees along the fenceline.
There’s no signage – apart from advertising – on the hoardings that seal off the block, but soon perhaps it will come, extolling the benefits of the Westconnex M4-M5 link tunnel, for which this land has been cleared. This will be a tunnelling site, from where the drilling machinery bore in to create the tunnel that will undercut Parramatta Road Creek on a path between Haberfield and St Peters. On the Westconnex website, a progress bar announces the works for the overall scheme to be now 47% complete. When I click on the “connecting communities” icon, a message comes up: “You are not authorized to access this page”. The benefits to communities may be concealed but other information is more easily accessed. I find out that the start of this year local residents had the opportunity to vote on the preferred colour of the hundred-metre-long construction shed that is to be built here to mask the drilling operations: mangrove, ironstone, or shale grey?
For now, the site is still being cleared, the remains of the buildings and their utility lines still in the process of being removed. The shed of mangrove/ironstone/shale grey corrugated iron is yet to be constructed. As I look across this newly opened stretch of land, I notice there are a few remaining buildings, a small cluster at the narrow end of the block. The wall at the edge of them has a sliced-cake look, and reveals a vertical strip of ghost signs: CASHDOWN, then below, Brown and Dobinson, with the note they have “removed to 145 Australia Street Camperdown”, and below it the tail end of a logo, interrupted by a doorway: “-oid”. Whatever it is, it is “Perfect”, the one full word to remain on this section of the wall.
I stand by the gate, looking up at the sign, trying to decode it, as the works go on inside: digging and churning, clods of earth and splinters of building rubble being chewed by yellow excavators. It would be useful if they could remove a few more bricks from the wall to resolve anothe letter of “oid”, but I don’t try my luck with the asking the man at the gate, who has already shifted the blue mesh that covers the wire so I can take a photo through the fence.
Later I get to sleuthing, find out that Cashdown was the C. Ashdown Carriage Company, that in 1913 it manufactured items such as Buggies, Phaetons, Buckboards, Sulkies, with or without Rubber Tyres, to suit pony or horse.
I feel as if I, too, am “under the paint” as I work to solve the puzzle, inside a network of details. On the way home I go past the building on Australia Street to where the motor garage Brown and Dobinson removed in the 1930s, though it reveals to me no further information. I take the fragments of the words “oid” and “ouer” and they rattle around in my head like an unsatisfying Scrabble hand. But then, like Cashdown became C. Ashdown, I realise “ouer” is probably “quer”, and I guess that “quer” is probably “lacquer”, which means “oid” is possibly an automotive paint.
A chain of associations stretches out, across time, and the city and its transport technologies. C. Ashdown closed in 1919, as the automotive era was about to begin, giving way to the motor garages, petrol station and car dealerships that are still a large part of Parramatta Road’s landscape, as much as it is reshaped, on and under the surface. A hundred years on cars dominate this landscape, and will continue to do so into the future, as the land is carved up to accommodate them. A sign such as this one is a chance to slice a few layers back through the recent past, to consider how much, and how little, has changed.
(update: I worked it out with the help of my fellow sleuth David Lever: the sign is advertising, as I suspected, an enamel automotive paint called “Lusteroid“… though now the sign has lost its lustre…)
By the time I reach the end of Blackwall Point Road in Chiswick, the view of the harbour expands to a panorama. I’m facing north, towards the concrete arch of the Gladesville Bridge, and to the east, a glimpse of the Harbour Bridge can be seen above the trees. On this sunny day, the water sparkles, and the yachts moored on it hint at the leisurely life that is one of the city’s presiding dreams.
But there’s something in the foreground that’s distracting me from this wide harbour view. It came into sight after the final rise, where the road widens to make a bus terminus and turning-circle. A curved strip of shops, with ten concrete loops dividing up the awnings, like a row of dropped stitches.
The shopping centre was built in 1972, after a former box factory site on the headland was developed into apartment buildings in 1968. An advertisement from 1972 suggested it was suitable for a “milk bar, butcher’s shop, supermarket (with liquor supply), greengrocer, chemist and delicatessen”, although no mention was made of its unusual design. The same copywriter described the features of the apartments: every apartment was “picture window equipped”, and promised “quiet living midst gardens and trees”.
They were right about the quiet. As I walk past the brick apartment buildings of Bortfield Drive, there’s barely anyone out, just a woman reading a book on her balcony, and a man walking a bug-eyed spaniel towards the waterside park. I take the path into a slip of park now called Armitage Reserve. The headland, with its apartment complexes, interspersed by small reserves with colonial names, has been divided up like a pie. Its abiding identity is Wangal country, the clan whose lands are the southern side of the Parramatta River, the clan of Bennelong.
There’s a concrete path along the foreshore and I follow it, looking out over the sparkling water, towards the facing headland, and then back to the details of the apartment buildings beside me. Two ducks float in a chlorine-blue pool; a grove of agave plants grow unchecked at the edge of a mowed lawn; an unsympathetically pruned frangipani tree produces a shadow in the shape of a cat.
When this area was developed, it was a peak time for breezeblocks, those ornamental brick feature walls that augmented so many domestic structures in the 1950s and 60s, and connote an endless suburban summer. When, years ago, I found out they were called breezeblocks, after them being so ubiquitous in my surroundings that I didn’t even think of them as a separate entity, I thought it a perfect name. As a breeze is a soft, compliant thing, as is the ease of life that a breezeblock structure hoped to produce.
The path loops around and I find myself back at the shops, where a bus is waiting, in between trips, its engine idling. Taped to one of the poles is a lost pet poster, for a lorikeet, with a photograph of the bird and a phone number to call in case of a sighting. As I read this, shrill sounds from above make me look up, and I see a flock of rainbow lorikeets flying over, dozens of them, towards the boughs of a blue gum tree, where they disappear into the leaves.
Back along Blackwall Point Road there’s a small, old store, with ads for tea painted on the side.The shop has been closed for more than 30 years, but was once run by the Tulley brothers, whose name remains on the awning, L. Tulley, General Storekeepers, Est. 1928. The shop is bookended by tea advertisements: Bushells on one side, LanChoo on the other.
On the Lan Choo side is a giant packet of tea, as big as a fridge, its claims to quality, economy and quick infusion carefully repainted by the team that restored the signs in 2004. A photograph exists of the Tulley brothers standing inside their store in 1987, Jim, age 83 and Bill, age 78, surrounded by the products that made up everyday life, such as Pascall Chocolate Eclairs (35c), packets of Bex ($1.50), and Tom Piper canned meats ($1.10).
The curtains are drawn across the windows, and the frosted glass gives no glimpse of the interior. When I go to peek inside, there’s not even the smallest gap to look through, and a handwritten sign, in capital letters with curled edges, tells me politely that the store is closed.
I walk on, past the houses with their breezeblock fences, and their miscellany of decorative details (red brick, iron lace, spiral stairs, classical statues). One house has a magnolia tree with boughs that stretch halfway across the driveway, obstructing one of the doors of the double garage. The tree is in full bud, about to erupt into flowers, as winter wanes, and warm days return.
On an upstairs window of a long-closed shop on Marrickville Road is the fading painted sign for the Mona Lisa Photographic Studio. Its cracked silver lettering makes me think of a logo on a 1950s powder compact, silver letters on a pink plastic case. I imagine that the interior of the photography studio might continue in this powdery style: white carpet, chairs with spindly, gold-painted frames and fluffy pink upholstery, gladioli in a tall glass vase.
At street level, in a stripe above the entrance, are more signs, some in Greek, others in English: another for the Mona Lisa, and one for Finix Discount House, with an illustration of an ascending golden phoenix to accompany it. I peer inside. The two showcase windows to either side of the door are empty, but further back inside the store is a pile of leftover objects: chairs, debris, bedspreads compressed into squares and wrapped in plastic.
The yellow-striped wallpaper is peeling, and wires hang down from the roof, but the space doesn’t quite seem abandoned. A ladder and a broom are propped up against the wall as if at any moment someone might come in and resume the task of clearing out the store. I could see a row of signs on the windows for Blankets, Carpets, Gifts and Crystal. With each word I imagine the store in its heyday, the topography of soft or glistening objects that would have made up its interior. Things bought here would still be in people’s houses, or have recirculated through op shops, or remain at the back of cupboards, never-used wedding presents from decades before.
I am being watched: from the tiled stairwell at the side of the store hangs a framed print of the Mona Lisa. She looks in my direction serenely, with her seeing-but-not-seeing expression, from the wall-mounted glass cabinet lined with flocked wallpaper where she has been, for decades, encased.
A handpainted sign in English and Greek above the cabinet directs all photography enquiries to the shop downstairs. I stumble my eyes over ΦΩΤΟΓΡΑΦΕΙΟ, decoding it as “photography”. I don’t read or speak Greek so later, when I am back home, I type the words on the sign into an online translation site and they come out, after auto-correction of the text, as “information about the photography lost under the story”. I like it. For as I stand peering through the metal grille that seals the premises off from the street, I dream up stories about the Mona Lisa Photographic Studio. I think of the carefully dressed people who once climbed the stairs, walking up towards the portrait photographs that were soon to be taken of them, preserving that day, that moment.
(Those with Marrickville connections might be interested in the Marrickville Map I made, which includes the Mona Lisa among other landmarks.)
To emerge from the tunnel that leads out of Wynyard Station onto George Street is to enter a sonic mess of construction noise. There are bursts of deep, jarring reverberations and the sounds of metal against concrete, as the demolition of the buildings above the station continues.
As the buildings – the Menzies Hotel, and the 1960s office block Thakral House – have been demolished, the walls of the adjacent buildings have come to light for the first time in 50 years. As Thakral House came down, sunrays appeared at the top of the side wall of the building on the north side, Beneficial House. Then a creature, a dog with a bushy tail, inside a red shield. And then, underneath it, the word PEAPES. At first the hoardings were too high to see much of the sign from street level, but as the demolition continued, the full breadth of the Peapes sign was revealed.
Peapes was a men’s clothing and tailoring department store, which operated out of Beneficial House from when the building was erected in 1923, until the close of the business in February 1971. Its advertising emphasised the “lofty and spacious departments, where a leisurely peace reigns”. The showrooms were fitted out in polished maple, with Doric columns supporting the ceiling and a circular light well at the centre. It was an elegant place, in-keeping with the quality of Peapes’ goods, which were stressed to be of the highest degree.
Peapes’ slogan was “for men AND their sons” (the AND was in upper case, to stress the importance of intergeneration consistency in men’s style) and it was the place to shop if you needed any kind of gentleman’s outfit, from necessities to luxuries: jackets, shirts, hats, shoes, “an unusually smart shirt with tie”, “a distinctive overcoat”, “superior flannel trousers”. Clothes could be bought off the rack or made to measure. Peapes sales representatives also travelled to country towns across Australia to conduct fittings, booking out rooms in hotels, advertising in local papers, for men to come and have their measurements taken for suits.
The store had two tradmarks. The first was the Warrigal – a dingo, Warrigal being the Dharug word for dingo – the one pictured at the top of the wall sign. The second was diarist Samuel Pepys, an ancestor of one the firm’s founders, George Peapes. On the third floor of the department store was the Pepys Room, a common room of sorts, “a room of restful atmosphere…for reading, writing, smoking, or keeping appointments”. The bewigged Samuel Pepys also appeared on the labels of their garments.
Peapes had been operating on George Street since 1866. In 1912, the wealthy businessman W.J. Miles became one of the directors. These days his name may not be a familiar one, but his daughter, Bea, was one of mid-twentieth century Sydney’s most well known characters. Her distinctive figure, in long coat and tennis hat, was a common sight in the city and suburbs, seen climbing in and out of the taxis for which she never paid the fare, or quoting Shakespeare on demand for a fee of sixpence.
The royal blue of the Peapes sign is a bright window into a past Sydney. Thousands of people walk past it daily, and for those who look up and notice it, the texture of the changing city is revealed, its layers and traces. Soon the demolition will be complete. A new building will be constructed, covering over the Peapes name, the sunburst, and the Warrigal dog. But, for this brief moment, it is back in the light.
With thanks to David Lever for Peapes memories and investigations.