Come On Along (Behind the station wall)Posted: August 22, 2020
One day around 2002 I was at Central station and, as I walked down the stairs from one of the platforms to the concourse below, I noticed that a panel above the stairwell had been removed, exposing the wall and the wiring, and an advertisement from decades before. Four faces grinning with big, wide-mouthed smiles, with their hands upheld in gestures of abandon, broadcasted a message in two speech bubbles: ‘Come on Along. We’re a Billion Dollars Strong’. I had my camera with me – a 35mm film camera in those days – and made sure to take a photo before it was covered over again.
There was something unsettling about the fact these faces had been lurking behind the wall for so long. Perhaps it was just the spooky effect of the blacked-out teeth, the holes punched through for the wires, and the vigour of their optimism, now obsolete. Come along – to where? On what journey had they been taking their billion dollars?
Soon after, once the work was completed, the ad was again hidden again behind a panel. For a while I thought about them underneath it, and then from time to time something would set off the slogan in my head or the image of the ad would come back up in my memory, as I’d done some writing about it at the time in a zine, accompanied by the photograph I had taken.
I’d wondered what the ad had been for, and some years later found the answer when I was looking through a box of photographs of 1970s and 80s buses at a secondhand store. Back then in the pre-digital era of photography some of the only people regularly taking photos of city streets were bus enthusiasts, and their photographs can sometimes inadvertently contain useful urban historical details.
NSW Permanent Building Society had been a large home loan and insurance firm that, in the 1980s, changed to become the Advance Bank, which then later merged with St George. This ad campaign predated these changes: on the back of the bus photograph was the date, March 1979. Anyone watching commercial television in that year would have seen these characters in action to the tune of ‘Alexander’s Ragtime Band’, which had been reworded with a financial-institution twist.
At the end of my zine story about the uncovered Central station ad in 2002 I had written how behind the new, fresh wall built in front of it, the ad would remain there, message hidden, until the next time that part of the station was refurbished.
It was as if I knew I would see it again.
Almost twenty years later works for the Sydney Metro at Central Station have required the removal of certain ceiling panels above the stairwells.
Now when I saw them I felt as if some old friends had reappeared, somewhat worse for wear, still wearing the same outfits and with the same expressions as they had farewelled me with almost 20 years before. Despite the pipes and the wires and all their years in hiding, their invitation remains.
Later I compared the photographs, one taken in 2002, the other that afternoon, wondering if it was indeed the same ad I had seen all those years ago. I had remembered it being at the other end of the station, but eighteen years is a long interval to remember the exact location of a hidden sign. But in my earlier photo, when I examined the holes punched for the wires, and the peeled off section of the woman’s face underneath the claim about the billion dollars, they did indeed seem to be different versions of the same ad. The other one is still hidden, for now. Keep an eye out when in Central station: they could be just there, behind any wall.
Thanks to Demetrius Romeo for alerting me to their reappearance.